The visual identity is a crucial asset for every organization, it define its personality and presentation. Is a view of the internal culture as it should be presented to the outside world.

The very foundation of the visual identity is logo design and then building upon it there are a lot of other applications to follow, from web presence to packaging to posters to swag and even up to a full identity manual, All those elements have to be consistent and of a good professional value.

My experience extend to both creating visual identities from scratch, identity materials according with and existing policy and extending existing policies.

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